As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Berlin-based artist Sebastian Bieniek unfolds the story of a two-faced female in his series of photographs “doublefaced”. Using an eye pencil and lipstick, bieniek simply draws an image of a face onto the side of skin. The sketch includes only one eye: carefully placed hair hides the rest of the face from view, revealing one, moving eye of the model. Blue, brown, awake, and sleeping variations create portraits with unique expressions and an illustrative sensibility. The 22 photographs of the hybrid girl expose her daily routine – drinking coffee, traveling on the train, taking a shower, and smoking cigarettes – capturing the daily life of a female with two faces.

“Liu Bolin is an artist born in China’s Shandong province in 1973, and he earned his Bachelor of Fine Arts from the Shandong College of Arts in 1995 and his Master of Fine Arts from the Central Academy of Fine Arts in Beijing in 2001. His work has been exhibited in museums around the world. Also known as “The Invisible Man”, Liu Bolin's most popular works are from his “Hiding in the City” series; photographic works that began as performance art in 2005”. – Wikipedia. (Photo by Reuters/China Daily)

People visit Chinese artist Huang Yongping's installation art work named “Leviathanation” at Tang Contemporary Art of 798 Art District on March 29, 2011 in Beijing, China. The exhibition named “Tracing The Milky Way” will be last until May 14. (Photo by Feng Li/Getty Images)

Mike De Paola, founding director of TW Fine Art, is seen near an art installation at “Feltz Bagels”, a bagel bakery made entirely from felt, at TW Fine Art in Montauk, New York, U.S. August 11, 2023. (Photo by Roselle Chen/Reuters)

A large balloon of a face of “ojisan”, a middle aged man, floats in the sky above the grounds of Nishiki elementary school in Utsunomiya in Tochigi prefecture, 100km north of Tokyo on December 21, 2014. Members of art group “Me”, meaning “eye” in Japanese and the Utsunomiya Museum of Art launched an art installation “The Day an Ojisan's Face Floated in the Sky”, a 15-meter by 10-meter face balloon of the depicted man, who was auditioned in the city, looking down on his home town from the sky. (Photo by Yoshikazu Tsuno/AFP Photo)

Highly commended, mammals: Gelada after the storm – Marco Gaiotti (Italy). “Gelada baboons are the only monkey species in the world that feed on grasses. They are native to the tableland of Ethiopia. Every morning large family groups wander from their sleeping places in the steep rock face, up to 1,000 metres high, to the feeding grounds at the tablelands. This image clearly depicts their feeding strategy: they pull out bunches of grass, sort the stalks and then lift them to their mouth. This shot was taken towards the end of the rainy season after a heavy storm”. (Photo by Marco Gaiotti/2019 GDT European Wildlife Photographer of the Year)

Senji Nakajima sleeps with his Love Doll “Saori” at Love Hotel on June 4, 2016 in Nagano, Japan. Senji Nakajima, 61 years old, lives with his life-size “love doll” named “Saori” in his apartment in Tokyo, Japan. Nakajima, married with two children, who lives away from home for work, first started his life with Saori six years ago. (Photo by Taro Karibe/Getty Images)