Bam Bam makes a fan feel his sweaty chest at Johnson' s Station in Picayune, Ms., on February 11, 2018. The Micro Wrestling Federation is a full scale, WWE type event sporting an entire cast under five feet tall. Founded in 2000, the MWF is the longest running organization within the Little Person wrestling industry according to its manager. (Photo by Emily Kask/AFP Photo)

宇多田ヒカル (Utada Hikaru) –One Last Kiss. Utada Hikaru is a Japanese-American singer-songwriter and producer. By the end of the 2000s, Utada was deemed “the most influential artist of the decade” in the Japanese music landscape by The Japan Times. Utada's commercial success has made her one of Japan's top-selling recording artists of all time.

A model poses with her arm after it was painted by body artist Guido Daniele into the likeness of a snake at Harrods on Februrary 4, 2008 in London, England. Guido Daniele has painted human hands since 2000. Each work of art takes over three hours to complete. (Photo by Chris Jackson/Getty Images)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)

Katie Francis, a member of the Difficult Access Team from Wiss, Janney, Elstner Associates, inspects a gargoyle while rapelling down one of the north tower on the west front of the National Cathedral while looking for damage from August's magnitude 5.8 earthquake and high winds from Hurricane Irene October 17, 2011 in Washington, DC. DAT members used cameras, cell phones and iPad computers to record places on the cathedral's west front where damage was apparent. (Photo by Chip Somodevilla/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.