In this February 14, 2019 photo, a newlywed couple kisses while posing for photos at one of several free sets placed for newlyweds to take cell phone photos of themselves following a mass wedding ceremony on Valentine's Day in Mexico City. Hundreds of couples of all ages, many with their children, gathered to legally tie the knot in a mass ceremony in the capital's Venustiano Carranza neighborhood. (Photo by Rebecca Blackwell/AP Photo)

Visitors review their cell phone photos of an installation called “Plexus A1” by artist Gabriel Dawe, one of nine large-scale art installations displayed at the “Wonders” exhibit at the Renwick Art Gallery in Washington, DC, Wednesday, January 13, 2016. Built in the 1860s, the Renwick was the first American building to be designed specifically as an art museum; it recently reopened after a two year renovation. (Photo by Jim Lo Scalzo/EPA)

This picture taken on November 1, 2014 shows Japanese body-painting artist Hikaru Cho (L) adding the finishing touches to a body painting of fingers sticking out from prison cell bars on the head of Ryonosuke Tanaka during “Tokyo Designers Week” in Tokyo. Cho, 21, was born to Chinese parents in Japan and burst onto Tokyo's art scene when she entered the city's Musashino Art University in 2012. Cho's ultimate ambition is to paint an entire – and naked – body. (Photo by Yoshikazu Tsuno/AFP Photo)

Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

“Anastasiya Shpagina is one of the famous women who have transformed themselves into looking like human dolls. Hailing from Ukraine, 19-year-old Anastasiya Shpagina always loved Japanese cartoon characters, and has dreamed of becoming a living doll that appears in animes. She transformed her look into something that can be seen in the pages of a manga book”.

Photo: “Human Anime Doll” Anastasiya Shpagina (R) with “Human Barbie Doll” Valeria Lukyanova. (Photo by Anastasiya Shpagina & Valeria Lukyanova)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

A member of the “Castellers Minyons de Terrassa” adjusts her belt before forming a human tower or ÒcastellÓ during the festival of the patron saint of Barcelona “The Virgin of Mercy” at Sant Jaume square in Barcelona, Spain, September 20, 2015. The formation of human towers is a tradition in Catalonia dating back to the 18th century. (Photo by Susana Vera/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.