Soldiers with the Afghan National Army (ANA) at an outpost in the Momand Valley on July 16, 2017 in Achin District, Afghanistan. The building was previously used as of a jail by the Islamic State of Iraq and Syria – Khorasan (ISIS-K) and was taken by Afghan Commandos nine days prior. Operations are currently underway to remove ISIS fighters from Nangarhar Province in Eastern Afghanistan. (Photo by Andrew Renneisen/Getty Images)

In this April 7, 2015 photo, a tourist peers through the door of a jail cell inside the now empty Garcia Moreno prison during a guided tour for the public in Quito, Ecuador. According to tour guides, this cell was nicknamed “Los Polillas”, or “The Moths”. Here, in a room designed to hold two prisoners, about 15 inmates with drug addictions were locked in overnight by the prison gangs that controlled daily life. The locked-in prisoners were also known to prostitute themselves to get access to drugs. (Photo by Dolores Ochoa/AP Photo)

Participants learn how to survive in the wild, including tips on how to make it through a zombie invastion at a “Zombie First Responder” course March 11, 2012 in Sandy, Oregon. In an intensive 2-day curriculum participants train in everything from wilderness and urban survival, nerf or nerd weaponry, stealth and evasion, and proper zombie “disposal”. (Photo by Natalie Behring/Getty Images)

In this photo taken late Thursday, May 7, 2015, a prison guard, left, and seated inmates cast shadows on a wall while waiting for the beginning of a rock concert by Romanian band Pro Musica, inside the Popa Sapca jail in Timisoara, western Romania. (Photo by Adi Piclisan/AP Photo)

A protester poses for a photo in front of a burning barricade in Barcelona, Spain on February 17, 2021 as a protest following the imprisonment of rapper “Pablo Hasel” convicted to jail for glorifying terrorism and insulting Spain's former king in lyrics turns into riots for a second night. (Photo by Matthias Oesterle/ZUMA Wire/Rex Features/Shutterstock)

“Unexpected x2 (a.k.a. “how much is that doggie in the window”)”. Taiwan, 2011. (Photo and caption by Asian (Street) Impressions)

This picture was taken in the 1890's and shows a group of loggers hauling a heavy load. It is hard to even picture how they got the logs stacked that high. It is also hard to imagine how they keep it from tipping over.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.