The Turkish merchant ship Efe Murat is driven aground in strong winds in Bari, Italy on February 25, 2019. (Photo by De Giglio/Fotogramma/Ropi/ROPI via ZUMA Press/Rex Features/Shutterstock)

Brazilian fashion modell Gisele Bundchen on March 9, 2023 teases for Brazilian footwear brand Arezzo's Winter 2023 campaign. The newly-divorced 42-year-old transforms into a blonde bombshell in these striking images to promote the sassy collection by creative director Giovanni Bianco. (Photo by Arezzo/The Mega Agency)

Protesters walk the runway at the COACH Spring 2024 Ready To Wear Fashion Show and dinner event at the New York Public Library (NYPL) on September 7, 2023 in New York, New York. (Photo by Giovanni Giannoni/WWD via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A statue of a Japanese Akita dog named “Hachiko” wearing a face mask is seen near Shibuya Station Wednesday, April 8, 2020, in Tokyo. Japanese Prime Minister Shinzo Abe declared a state of emergency on Tuesday for Tokyo and six other prefectures to ramp up defenses against the spread of the new coronavirus. Hachiko has waited for his owner University of Tokyo Prof. Eizaburo Ueno at the same place by the station every afternoon, expecting him to return home for nearly 11 years even after Ueno's death at work. (Photo by Eugene Hoshiko/AP Photo)

Natalia Lage Rainha de Drums of the Escola de Samba Inocente de Belford Roxo during a presentation in the parade of the Special Group of Carnival in Rio de Janeiro at Avenida Marques de Sapucai, Sambadrome in Rio de Janeiro on April 21, 2021. The Carnival parades that take place in February were postponed to this month of April due to the high number of cases caused during the pandemic caused by COVID-19 (Coronavirus). (Photo by Thiago Ribeiro/AGIF via AFP Photo)