A voodoo believer, dressed as "Gede", a spirit of voodoo, sits on the cross of Baron Samdi during celebrations at the cemetery of Port-au-Prince, Haiti, November 1, 2016. Voodoo believers and devotees offer candles, alcohol and food. The Day of the Dead is celebrated on the first two days of November during All Saints and All Souls Day. (Photo by Andres Martinez Casares/Reuters)

An ice covered entrance door to the international gene bank Svalbard Global Seed Vault (SGSV) near Longyearbyen on Spitsbergen, Norway, October 20, 2015. Two consignments of crop seeds will be deposited next year in a “doomsday vault” built in an Arctic mountainside to safeguard global supplies. The vault, which opened on the Svalbard archipelago in 2008, is designed to protect crop seeds, such as beans, rice and wheat against the worst cataclysms of nuclear war or disease. (Photo by Anna Filipova/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Split Apple Rock is a geological rock formation in The Tasman Bay off the northern coast of the South Island of New Zealand. Made of granite, it is in the shape of an apple which has been cut in half. It is a popular tourist attraction in the waters of the Tasman Sea approximately 50 metres off the coast between Kaiteriteri and Marahau. The rock sits in shallow water at low tide and is accessible by wading. It is also a point of interest for the many tourist boats and pleasure craft which operate along the shores of the Abel Tasman National Park. The cleft to produce two sides of the 'apple' was a natural occurrence. It is unknown when this happened and therefore the cleaving of the rock has attracted mythological explanations.

A “scissors” dancer grabs her shoe with her mouth while performing in a national scissors dance competition in the outskirts of Lima December 1, 2013. The Danza de las tijeras, or scissors dance, is a traditional dance from the Peruvian southern region of the Andes, in which two or more performers take turns dancing while accompanied with music from a harp and a violin. Dancers would display various skills and moves, which include cutting the air with the use of a scissors. (Photo by Enrique Castro-Mendivil/Reuters)

Flowers are placed on a “comfort woman” statue during the weekly Wednesday protest in front of Japanese embassy demanding for an apology and compensation from Japanese government in Seoul, South Korea, July 22, 2015. “Comfort women” is the Japanese euphemism for women who were forced into prostitution and sexually abused at Japanese military brothels before and during World War Two. (Photo by Kim Kyung-Hoon/Reuters)

A humanoid robot works side by side with employees in the assembly line at a factory of Glory Ltd., a manufacturer of automatic change dispensers, in Kazo, north of Tokyo, Japan, July 1, 2015. Japanese firms are ramping up spending on robotics and automation, responding at last to premier Shinzo Abe's efforts to stimulate the economy and end two decades of stagnation and deflation. (Photo by Issei Kato/Reuters)