Renaud Lavillenie of France in action while competing in the Mens Pole Vault during the Air Show “Berlin fliegt!” at Brandenburger Tor on August 12, 2011 in Berlin, Germany. (Photo by Joern Pollex/Bongarts/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Amundsen-Scott South Pole Station experiences months of darkness. The sun dips below the horizon on March 21, after which follows several weeks of twilight before complete darkness results. Photo taken on June 25, 2009. (National Science Foundation/Jeremy Johnson)

Brittnai of El Paso, Texas, USA, performs in the Professional Division Competition during the 5th Annual US Pole Dance Championship on April 1, 2017 at the Symphony Space Theater in New York City. (Photo by Timothy A. Clary/AFP Photo)

A traffic police officer directs traffic in Mohe City, northeast China's Heilongjiang Province, December 29, 2019. Temperatures in Mohe, “north pole” of China, often stand at below minus 40 degrees Celsius in winter mornings. Photo by Yang Siqi/Xinhua News Agency/Alamy Live News)

A young macaque perches on a pole, observing nearby tourists while eating some seeds in Jigokudani Yaen-koen wild macaque monkey park on February 16, 2015 in Yamanouchi, Nagano, Japan. (Photo by Manuel Romaris/Getty Images)