To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A Bukusu youth stands covered in mud in preparation for a circumcision ritual in Kenya's western region of Bungoma August 9, 2014. Circumcision rituals, which take place in August, are celebrated amongst some Kenyan tribes as an annual rite of passage into adulthood. (Photo by Noor Khamis/Reuters)

A Japanese twenty-year-old woman enjoys a cigarette during the annual Coming-of-Age Day ceremony at Toshimaen Amusement Park on January 11, 2010 in Tokyo, Japan. 1.27 million young people celebrate their passage into adulthood on the day while they become eligible to drink alcohol, smoke and vote at the age of 20. (Photo by Koichi Kamoshida/Getty Images)

“Rivers Forgotten” is a journey through the passages and portals of the underground waterways that lie unseen below cities. Self-taught photographer Jeremy Kai brings these forgotten landscapes to light. Photo: Beneath the Toronto area, 2011. (Photo by Jeremy Kai)