To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An attendee takes a selfie at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. K-pop acts sing or rap in Korean, often with snippets of English. On the Web, where K-pop fandom thrives, many music videos include subtitles. (Photo by Mike Blake/Reuters)

A videographer uses a drone as he takes a video of a model presenting a lingerie creation at the rehearsal for Eve's Temptation collection during China Fashion Week in Beijing, October 26, 2014. (Photo by Kim Kyung-Hoon/Reuters)

A screen grab from a police body camera video shows the pilot of a plane that crashed on railway tracks being rescued by Los Angeles Police Department officers moments before a train hit the aircraft in Los Angeles, California, U.S. January 9, 2022. (Photo by LAPD/Handout via Reuters)

American singer-songwriter Miley Cyrus attends the 2020 MTV Video Music Awards, broadcast on Sunday, August 30, 2020 in New York City. (Photo by Vijat Mohindra/MTV VMAs 2020/Vijat Mohindra/MTV VMAs 2020 via Getty Images)

Women clash with police officers behind riot shields during a protest in support of Victoria Salazar, a Salvadoran woman who died after a Mexican female police officer was seen in a video kneeling on her back, in Mexico City, Mexico on April 2, 2021. (Photo by Raquel Cunha/Reuters)

Adult film actress/director Joanna Angel and her husband, adult film actor Small Hands, attend the 2018 Adult Video News Awards at the Hard Rock Hotel & Casino on January 27, 2018 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)