For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Performers dressed as Pikachu, the popular animation Pokemon series character, perform in the Pikachu parade in Yokohama on August 7, 2016. Some 50 life-size Pikachu characters, the most famous from the Pokemon game, marched along the city’s waterfront street as visitors took mobile phone pictures and videos of them in scorching sunshine. Some participants said they attended the event to search for rare characters of Pokemon – a word short for “pocket monster” – for the megahit smartphone app, which was launched in several countries around the world last month. (Photo by Kazuhiro Nogi/AFP Photo)

Rows of workers shelter under umbrellas from the scorching heat as they painstakingly sort through a red carpet of millions of chilli peppers in Bogra, Bangladesh on October 3, 2023. They sort the rotten and broken chilli peppers out to separate the poor quality ones which won't sell. In a line, the pickers who are paid less than £3 for a 10-hour shift slowly move forward with their baskets to separate the bad from the good after the chilies have been dried in the sun for a week. (Photo by Joy Saha/Rex Features/Shutterstock)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.