Talk-show host Oprah Winfrey interviewing cyclist Lance Armstrong during taping for the show "Oprah and Lance Armstrong: The Worldwide Exclusive" in Austin, Texas. The two-part episode of "Oprah's Next Chapter" will air nationally Thursday and Friday, Jan. 17-18, 2013. (AP Photo/Courtesy of Harpo Studios, Inc., George Burns)

When Dutch photographer Marcel Heijnen moved to Hong Kong, the territory’s shop cats instantly caught his eye. While the “feline emperors” are the stars, his shots also offer insights into Hong Kong’s wares, from dried fish to paper. Here: Hong Kong Shop Cats #17. (Photo by Marcel Heijnen/Blue Lotus)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)