“A girl arrives at the parking lot wearing tiny leather shorts and sits on the back of a bike with a horse power of more than 1,000 CC. Next to her a man gets ready to ride, wearing a skeleton mask. It’s more than a fashion show, it’s an extravaganza on two wheels along Chinese roads”. – Carlos Barria. Photo: A couple rides their motorcycle at the Qian Dao Lake rally, on May 11, 2013. (Photo by Carlos Barria/Reuters)

A dead green sea turtle is collected from the beach at the Khor Kalba Conservation Reserve, in the city of Kalba, on the east coast of the United Arab Emirates, Tuesday, February 1, 2022. A staggering 75% of all dead green turtles and 57% of all loggerhead turtles in Sharjah had eaten marine debris, including plastic bags, bottle caps, rope and fishing nets, a new study published in the Marine Pollution Bulletin. The study seeks to document the damage and danger of the throwaway plastic that has surged in use around the world and in the UAE, along with other marine debris. (Photo by Kamran Jebreili/AP Photo)

Tourists take photographs as a wild sika deer eats a bag on June 6, 2019 in Nara, Japan. Nara's free-roaming deer have become a huge attraction for tourists. However, an autopsy on a deer that was recently found dead near one of the city's famous temples discovered 3.2kg of plastic in its stomach and caused concern at the effect of tourism as Japan struggles to cope with a huge increase in domestic and international tourists. (Photo by Carl Court/Getty Images)

Olive Ridley turtle hatchlings (Lepidochelys olivacea) sit in baskets and trays at the turtle camp La Gloria, before their release into the ocean in Tomatlan November 15, 2013. Twenty years ago, Mexico's government implemented ecological plans to protect the sea turtles from being hunted for their leather and meat and established conservation areas and a pay system for local residents to protect turtle nests. Millions of baby turtles hatch on the shores in November and December, according to an environmental group. It is estimated that in 2012, there were 20 million newborns. Hatching season is still underway, but officials say they expect there will be even more turtles born this year. (Photo by Alejandro Acosta/Reuters)

“Former Harry Potter star Emma Watson has shed her squeak-clean image by parading the streets in a bra and hot pants for her role in Sofia Coppola's latest movie. The actress has signed up for a leading role in The Bling Ring, playing one of the real-life teens who stole from the homes of stars including Paris Hilton, Lindsay Lohan and Orlando Bloom in 2008 and 2009. A series of images from the Los Angeles film set are set to shock the Brit's younger fans as she has been photographed strutting in tiny shorts, a bra-style top, leather jacket and towering high heels”. (Photo by PR Photos/Gaz Shirley/KVS/PacificCoastNews.com)

A young bull flees from a Brazilian vaqueiro, or cowboy, competing in the “Pega de Boi” (Ox Catch) tournament in Cabrobo, Pernambuco State, Brazil, on September 4, 2022. The riders compete in pairs to retrieve a cord from a bull which has been released and runs away from them and they are timed on how quickly they can return with the cord. The leather clothing provides them with protection from the dense savannah vegetation which contains a lot of large thorns. Riders have been known to die competing in the tournament (Photo by Carl de Souza/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.