Syrians try to rescue a dead body under the debris of a collapsed building after Syrian and Russian army carried out an airstrike on opposition controlled residential area at Merce neighborhood of Aleppo, Syria on September 23, 2016. (Photo by Jawad al Rifai/Anadolu Agency/Getty Images)

A U.S. Army crew chief flying on board a CH-47F Chinook helicopter observes the successful test of flares during a training flight in Afghanistan, March 14, 2018. (Photo by Tech. Sgt. Gregory Brook/Reuters/U.S. Air Force)

Jaime “Ka Diego” Padilla (R), spokesperson of the Melito Glor Command of the New People's Army (NPA), and Ka Kathryn (Comrade Kathryn) (L) react during their 50th founding anniversary celebration at an undisclosed location in the mountains of Sierra Madre, Philippines, 31 March 2019. (Photo by Alecs Ongcal/EPA/EFE)

A girl, named Tata and aged 8, wears a Red Army uniform-styled dress during the celebrations of Victory Day, which marks the 78th anniversary of the victory over Nazi Germany in World War Two, in Moscow, Russia on May 9, 2023. (Photo by Shamil Zhumatov/Reuters)

Members of the Indian Army Service Corps (ASC) team known as the “Tornadoes” display their motorbike skills during Independence Day celebrations in Bangalore, India, 15 August 2023. India is marking the 77th anniversary of its independence from British rule. (Photo by Jagadeesh N.V./EPA)

Relatives of the victims, died in the Israeli airstrikes, mourn as they take the bodies from the morgue of Nasser Hospital for the funeral ceremony as the Israeli army attacks continue in Khan Yunis, Gaza on November 14, 2023. (Photo by Belal Khaled/Anadolu via Getty Images)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.