Elephants dust themselves with soil at Taigan safari park in Belogorsk, Crimea on May 4, 2021. (Photo by Alexey Pavlishak/Reuters)

A person takes part in the annual LGBTQ+ Pride parade in Phuket, Thailand on June 4, 2023. (Photo by Jorge Silva/Reuters)

American actress Vanessa Hudgens attends Beyoncé's “Renaissance” concert in Los Angeles on September 4, 2023. (Photo by vanessahudgens/Instagram)

A girl feeds a squirrel in Bolivar Square, in Caracas, Venezuela on June 4, 2024. (Photo by Gaby Oraa/Reuters)

Comic Con fans in costume arrive for the 1st day of the 2018 New York Comic-Con at the Jacob Javits Center on October 4, 2018. The four-day event which runs October 4-7 is the largest pop culture event on the East Coast. (Photo by Timothy A. Clary/AFP Photo)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.