As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986), better known as L. Ron Hubbard (and often referred to by his initials, LRH), was an American pulp fiction author and religious leader who founded the Church of Scientology. After establishing a career as a writer, becoming best known for his science fiction and fantasy stories, he developed a self-help system called Dianetics which was first published in May 1950. He subsequently developed his ideas into a wide-ranging set of doctrines and rituals as part of a new religious movement that he called Scientology. His writings became the guiding texts for the Church of Scientology and a number of affiliated organizations that address such diverse topics as business administration, literacy and drug rehabilitation”. – Wikipedia

Photo: American science fiction writer L. Ron Hubbard, founder of the Church of Scientology, uses his Hubbard Electrometer (patent pending) to determine whether tomatoes experience pain, 1959. His work led him to the conclusion that tomatoes “scream when sliced”. (Photo by Scott Lauder/Evening Standard/Hulton Archive/Getty Images)

Exhilaration beyond imaginable, intense concentration on a single point, and complete freedom of soul – all these things very accurately describe the art of highlining. Highlining is a branch of a new sport called slacklining, which involves walking on special webbing secured between two points. Andi Lewis is one of the most famous slackliners in the world, particularly due to his performance during Superbowl Halftime Show in 2012. He never fails to surprise people with an amazing stunt or a project. This time he and his friends have created a completely incredible hand-knitted hammock located hundreds of feet above the ground. Just getting to this hammock requires immense skills and bravery. But once you’re finally there, you can rest a while, before mustering up the courage to go back across a narrow line with nothing but thin air beneath your feet.

Mulan Jamilah, a 6-year-old Bengal tiger and Abdullah Sholeh, 33, play in the garden beside their home on January 20, 2014 in Malang, Indonesia. Abdullah Sholeh of Malang, Indonesia is an Islamic student who has become best friend and a full-time nanny to the tiger.

George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.

A face mask is placed on one of the 'Three business men who brought lunch' statues on Swanston street on March 29, 2020 in Melbourne, Australia. All international arrivals into Australia from midnight on Saturday will be placed into mandatory quarantine in hotels for 14 days as the Federal Government increases restrictions to stop the spread of COVID-19. (Photo by Asanka Ratnayake/Getty Images)