As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

Long-tailed mayflies (Palingenia longicauda) at Tisza river near Tiszainoka 135km (84 miles) southeast of Budapest, June 23, 2013. Millions of these short-lived mayflies engage in a frantic rush to mate and reproduce before they perish in just a few hours during “Tiszaviragzas” or Tisza blooming season from late spring to early summer every year. (Photo by Laszlo Balogh/Reuters)

Artist Matthew Albanese creates amazing miniature landscapes made from sugar, chocolate and even bits of ostrich in his living room. All the models were painstakingly recreated in his living room, which he uses as his studio. Each gruelling piece can take up to as many as 700 hours to complete. Photo: A stormy version of “New Life 2” created by Matthew Albanese. (Photo by Matthew Albanese/Barcroft Media)

Photographer and former dancer Jesús Chapa-Malacara, head of art production company fotosjcm, announces the launch of Esprit de Corps, an innovative book of ballet photography unlike any seen before. The high-end art book, currently being independently financed and offered exclusively through a Kickstarter campaign, will feature world-class dancers from top ballet companies, including Michaela DePrince of Dutch National Ballet, Jared Matthews and Yuriko Kajiya of American Ballet Theatre, among others.

People dressed in Samurai costume and helmet march during the annual Himeji Castle Festival on August 3, 2013 in Himeji, Japan. The parade of Castle Queens is part of the traditional matsuri festival around the UNESCO world heritage Himeji Castle. (Photo by Buddhika Weerasinghe)

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)