The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

“The series of photos called Workwears, by French photographer Bruno Fert, visually juxtaposes people’s private lives with their lives at work. A firefighter, a fisherman, a nurse, a diver, a judge. One by one, Fert’s photos show people in their homes wearing everyday clothing – followed by another photo showing them dressed in the clothing of their chosen professions. Our reaction, Fert said, reminds us how tightly humans hold on to certain stereotypes about some professions. “I like to break those stereotypes”, he said”. – Thom Patterson via CNN. Here: Lola is seen at left in everyday clothes – and then at right in her work clothes. She works as a clown in Paris. (Photo by Bruno Fert/Picturetank)

An altar is pictured after it was decorated by the Antar family with some 3,000 traditional cheese and corn buns called “chipas”, in celebration of Kurusu Ara in Asuncion May 3, 2015. Kurusu Ara, the Day of the Cross, is a Catholic festival that is combined with local Gurani culture and falls annually on May 3. Paraguayans typically celebrate the festival with chipas, used to decorate religious shrines and altars. The chipas are later distributed to attendees. The buns at the top are arranged to read, “March 3 live”. (Photo by Jorge Adorno/Reuters)

An Airbus A400M military aircraft lands at the ILA Berlin Air Show in Schoenefeld, south of Berlin, Germany, June 1, 2016. The Aerospace Exhibition at Schoenefeld Airport near Berlin takes place from June 1 till 4. (Photo by Fabrizio Bensch/Reuters)

Actors, clowns and mime artists celebrate “Humor Day” in St Petersburg on April 1, 2022. April 1 is also referred to as “April Fool’s Day” and is a time for playing pranks in the country. (Photo by Anatoly Maltsev/European Press Photo Agency)