People on motor bikes celebrate American President Barack Obama's visit to Kenya by holding up a photo, center top, of the president and First Lady Michelle Obama in Kisumu, Kenya, Saturday, July 25, 2015. President Barack Obama heralded Africa as a continent “on the move” Saturday as he opened a U.S.-sponsored business summit in Kenya, the East African nation where he has deep family ties. (Photo by AP Photo)

A Broto dancer prepares himself in a disused house of Bambari, in the centre of Central African Republic, before performing on March 14, 2019. The Broto, belonging to the Banda ethnic group, are known for their traditional dances accompanied by heavy horns made of tree roots. Today this tradition falls into disuse and its history is now forgotten by the new generations. (Photo by Florent Vergnes/AFP Photo)

Hisao Mitani walks with an African tortoise, which he named Bon-Chan, on the street on September 16, 2022 in Tokyo, Japan. Bon-chan, the 26-year-old tortoise who is cared for by 69-year-old funeral director Mitani, has become an internet sensation after starring in a viral tiktok video that has gained over seven million views since it was released, making both Mitani and Bon-chan tiktok celebrities. (Photo by Tomohiro Ohsumi/Getty Images)

Dancers of the Saint Balthazar Kamba Kua traditional group perform in honour of Saint Balthazar, one of the Three Wise Men, during the Afro-Paraguay festival of Kamba Kua, in Fernando de la Mora, Paraguay, on January 6, 2024. The annual festival is a tradition that keeps Paraguay's Afro-descendants connected with their African roots through ancestral dance, drumming and customs. (Photo by Norberto Duarte/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)