While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Emma the Maltese's fur blows in the wind as she rides in her owner's purse on 5th Avenue at Central Park in New York December 2, 2014. (Photo by Carlo Allegri/Reuters)

A young woman cools herself in a fountain in Budapest, Hungary July 6, 2015. Over the weekend, a heat wave has reached Hungary with temperatures topping 38 degrees Celsius (100.4 degrees Fahrenheit). (Photo by Laszlo Balogh/Reuters)

Two baby orangutans play with each other at the wildlife department in Kuala Lumpur, Malayasia, October 19, 2015. The Malaysian wildlife department in July seized two baby Sumatran orangutans, found in duffel bags, from traffickers who were attempting to sell them to buyers in Malaysia. According to local media, the orangutans will be returned to Medan, Indonesia on Tuesday. The illegal wildlife trade is estimated to be $8 billion a year worldwide, according to TRAFFIC, a wildlife trade monitoring network. (Photo by Olivia Harris/Reuters)

The mother of a protester mourns at a hospital after her son was killed was killed during clashes on March 03, 2021 in Yangon, Myanmar. Medics and health workers have found themselves on the front lines and under intense pressure, as they try to help anti-coup protesters as resistance continues to erupt across the country, to be met with deadly force by the military junta. (Photo by Stringer/Getty Images)

People walk by a car destroyed by a tree which fell during a storm and strong winds, in Limoges, on May 21, 2014. High winds upto 120 km/h and storms have caused at least one death and cut off some 42 000 homes from electricity today in the Midi-Pyrenees region of France. (Photo by Pascal Lachenaud/AFP Photo)

Britain's Prince William and his wife Kate, the Duchess of Cambridge with Prince George arrive for their visit to New Zealand at the International Airport, in Wellington, New Zealand, Monday, April 7, 2014. (Photo by David Rowland/AP Photo/SNPA)

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Performer Zhang Yashu from a Chinese ballet company perform during a photo shoot in front of the Australia's iconic landmarks Opera House (L) and Habour Bridge in Sydney on February 17, 2014. One of China's celebrated dance campanies is bringing one of the country's biggest ballet production to Australia for a series of performances in Sydney and Melbourne. (Photo by Saeed Khan/AFP Photo)