A sommelier serves the glass with 2021 Beaujolais Nouveau wine of a young woman bathing in a red colored hot water bath, on the day of the Beaujolais Nouveau official release, at Hakone Kowakien Yunessun hot spring resort in Hakone, Japan, 18 November 2021. Japan is a major market for the Beaujolais Nouveau. However, the country's total Beaujolais Nouveau imports are expected to fall by 20 per cent from 2019 to around 3,6 million bottles, amid the ongoing coronavirus pandemic. (Photo by Franck Robichon/EPA/EFE)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Freya Smith aged three, leads one of Erth’s giant dinosaur puppets across the road on August 6, 2019 in Edinburgh, Scotland. Australian theatre company Erth presents their best-selling show Dinosaur’s Zoo as part of Underbelly’s Fringe programme. Featuring giant dinosaur puppets which walk, roar and blink like the real thing, Dinosaur’s Zoo is a perfect example of edutainment for children of all ages, taking place at the McEwan Hall every day of the Fringe at 11am. (Photo by Jeff J. Mitchell/Getty Images)

Freya Smith aged three, leads one of Erth’s giant dinosaur puppets across the road on August 6, 2019 in Edinburgh, Scotland. Australian theatre company Erth presents their best-selling show Dinosaur’s Zoo as part of Underbelly’s Fringe programme. Featuring giant dinosaur puppets which walk, roar and blink like the real thing, Dinosaur’s Zoo is a perfect example of edutainment for children of all ages, taking place at the McEwan Hall every day of the Fringe at 11am. (Photo by Jeff J. Mitchell/Getty Images)

A rare Jeroboam of Chateau Mouton Rothschild from 1953 (R) and a bottle of Chateau Mouton Rothschild from 1982 on January 17, 2012 in London, England. (Photo by Oli Scarff/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A gibbon drinks from a soft drink bottle, given by a tourist, at a zoo in Kunming, Yunnan province, June 18, 2015. (Photo by Wong Campion/Reuters)

A publican serves a glass of stout to a donkey in the East End of London, 1960s. (Photo by Steve Lewis/Getty Images)