Liusba Grajales, left, puts makeup on her daughter Ainhoa as her partner Lisset Diaz Vallejo gets ready as they prepare to get married in Santa Clara, Cuba, Friday, October 21, 2022. The couple, which has been together for seven years, is one of the first to make the decision to get legally married in Cuba following the new Family Code, which opened up everything from equal marriage to surrogate mothers. (Photo by Ismael Francisco/AP Photo)

Tokyo Rainbow Pride 2015, at Yoyogi park-Shibuya, on April 26, 2015. Some 3,000 lesbian, gay, bisexual and transgender people paraded through Tokyo’s Shibuya district Sunday afternoon to demonstrate their hope that Japanese society will continue to forge ahead with recent moves to embrace equality and diversity. In a nation where prejudice against sexual minorities persists, the annual Tokyo Rainbow Pride parade has sought to counter the trend by openly spotlighting LGBT residents and spreading their voices. But this year, LGBT participants and proponents seemed particularly joyous, emboldened by what they see as a blossoming of LGBT-friendly moves by municipalities and companies. (Photo by Yoshiaki Miura)

Thousands gather to rally for marriage equality ahead of a national postal survey on September 10, 2017 in Sydney, Australia. The High Court handed down its decision on Thursday to allow the government's proposed postal ballot survey to go ahead. Ballots with the question “Should the law be changed to allow same-sеx couples to marry?” will be sent to households across Australia on September 12. (Photo by Jonny Weeks/The Guardian)

A member of the riot police gets ready to repel the attacks of protesters during a protest against President Sebastian Piñera during the seventh day of protests against President Sebastian Piñera on October 24, 2019 in Santiago, Chile. Although President Sebastian Piñera announced measures to improve equality, unions called for a national strike and demonstrations continue as casualties are now at least 18. Demands behind the protest include issues like health care, pension system, privatization of water, public transport, education, social mobility and corruption. (Photo by Marcelo Hernandez/Getty Images)

People of the LGBTQI community pose for a photo on a large rainbow colored flag as they take part in the parade to mark Thailand Pride Festival 2022 in Bangkok, Thailand, 27 November 2022. Thailand's LGBTQI groups and foreigners attended the Pride festival to raise awareness and promote sexual diversity and equal rights for the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community. The festival also aims to promote tourism in Thailand as Covid-19 restrictions are being lifted, with hopes to becomes an annual and sustainable event in November. (Photo by Narong Sangnak/EPA/EFE/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)