Two young dancers take pictures while waiting for the start of the Koenji Awa-Odori dance festival, in the Koenji neighborhood of Tokyo. Saturday, August 24, 2019, Started in the 1950s, the Koenji Awa-Odori has grown to be one of Tokyo's largest and most popular summer festivals an estimated 10,000 dancers participating in the dance festival. Hundreds of thousands of spectators gather in the neighborhood to watch the two-day summer spectacle. The event is held on the last weekend of August each year. (Photo by Jae C. Hong/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

A fox runs out onto the pitch before the start of the second half. Celtic League 2012/13, Round 19, Leinster v Ulster, RDS, Ballsbridge, Dublin, March 30, 2013. (Photo by Paul Mohan)

People wear traditional Chinese outfits as they walk in Chinatown in Bangkok on February 11, 2021, ahead of the start of the Lunar New Year, which ushers in the Year of the Ox on February 12. (Photo by Lillian Suwanrumpha/AFP Photo)

Iranian soccer fan wait for the start of the group B match between Iran and Spain at the 2018 soccer World Cup in the Kazan Arena in Kazan, Russia, Wednesday, June 20, 2018. (Photo by Diego Azubel/EPA/EFE)

Some 1200 windsurfers take the start of the 21th edition of the Defi Wind in the Mediterranean Sea, off the coast of Gruissan in southern France, on May 19, 2023. (Photo by Charly Triballeau/AFP Photo)

People celebrate the start of the New Year as fireworks illuminate Copacabana Beach in Rio de Janeiro, Brazil, early Monday, January 1, 2024. (Photo by Bruna Prado/AP Photo)