Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Heather Larsen from Golden, Colorado, USA performs a split while walking the slackfline or highline across two towers in the Tower of David citadel complex overlooking the Old City of Jerusalem 02 May 2016. Larsen is one of the world's top female highliners, or slack liners and walked the lines as part of a Kickstarter campaign for an outdoor product. The tower at left was built by King King Herod some 2000 years ago. (Photo by Jim Hollander/EPA)

Eight-year-old handicapped Chinese girl Qian Hongyan crawls with two home-made props and part of a basketball at Zhuangxia Village on January 5, 2005 in Luliang County of Qujing City, Yunnan Province, China. The girl who lost both of her legs in a traffic accident in 2000 at the age of three, struggles to live her life with a basketball as an underprop, “walking” between school and home by herself. The girl's story is widely reported in the country, and experts from China Rehabilitation Research Center has come to Qian's home to help her for rehabilitative treatment early 2005. (Photo by China Photos/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)

Katie Francis, a member of the Difficult Access Team from Wiss, Janney, Elstner Associates, inspects a gargoyle while rapelling down one of the north tower on the west front of the National Cathedral while looking for damage from August's magnitude 5.8 earthquake and high winds from Hurricane Irene October 17, 2011 in Washington, DC. DAT members used cameras, cell phones and iPad computers to record places on the cathedral's west front where damage was apparent. (Photo by Chip Somodevilla/Getty Images)