Swimmers climb out of a pool carved into the thick ice covering the Songhua River during the Harbin Ice Swimming Competition in the northern city of Harbin, Heilongjiang province January 5, 2014. According to organisers, about 700 swimmers across China took part in the event on the official launch day of the Harbin Ice and Snow Sculpture Festival. (Photo by Kim Kyung-Hoon/Reuters)

An anti-government protester sits on the ground in front of police during a demonstration in Sarajevo February 6, 2014. Hundreds of people turned out in solidarity in the capital Sarajevo, with teenagers throwing eggs and stones at a government building and fought with police. Four officers were taken to hospital, officials said. (Photo by Dado Ruvic/Reuters)

Jack, a Lurcher from Dogs Trust Salisbury, walks past a window display of models in a Dogs Trust shop window in Salisbury, as part of a campaign to discourage the impulse buying of dogs ahead of Valentine's Day, on February 10, 2014. (Photo by Matt Alexander/PA Wire)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A view of an entrance to the concrete case surrounding the pressure vessel of the reactor is seen inside the decommissioned Unit Six of the Greifswald nuclear power station outside Lubmin August 5, 2014. Unit Six was a part of East Germany's largest nuclear power plant that was nearly completed in 1990, when the country's re-unification halted construction. (Photo by Thomas Peter/Reuters)

A Turkana boy herds cows as he carries a rifle in north western Kenya near the town of Kibish inside the Turkana region of the Ilemy Triangle September 26, 2014. The Turkana people have historically clashed over ethnic differences and precious resources such as fishing, pasture and fresh water with other tribes bordering their territory, such as the Dassanach from southern Ethiopia. (Photo by Goran Tomasevic/Reuters)