Event curators Harry Parr (L) and Sam Bompas (R) sit in paddle boats in the Truvia Voyage of Discovery installation on the roof of Selfridges department shop on July 21, 2011 in London, England. Selfridges is opening its roof to the public for only the second time since WW2 to host the installation, which includes a boating lake with dyed water and bar. (Photo by Matthew Lloyd/Getty Images)