The ‘Stop the Violence’ advertising campaign by Brazilian agency Terremoto Propaganda aims to reduce the risk of accidents on the road. The visually grabbing print campaign shows a vehicle painted on the face of one person and the fist of another, drawing the comparison between what is widely known to be intentional violence, such as punching someone in the face, with what many incorrectly consider unintentional, like speeding or unsafe lane changes. Let us know what you think about this campaign in the comments below.
Stop the Violence, Don't speed
Stop the Violence, Overtake with care
Stop the Violence, Don't text and drive
Stop the Violence, Drive Saf
Stop the Violence, Don't drink and drive